Bringing Your Vision to Life!
Sherry Mouser has been a professional in the world of advertising/communications for more than 40 years. Over time she has established a “go to” team of strategic partners, freelance marketing and social media experts, audio/video professionals, programmers and others who work with her on a wide range of projects.
Inspirational women leaders, visionary coaches and trailblazing entrepreneurs committed to creating positive change in the world especially enjoy working with Sherry because of her masterful skills, innovative creativity, and heartfelt passion to help make their message vibrant with lasting impact on their target audiences.
Whether you want to create a new website or upgrade an existing one, develop your branding identity, work on a graphic design project for print or get expert help with an audio or video project, Sherry Mouser and her team can help you fulfill your vision — even if you’re not yet totally clear about just what that is!
A superb artist/designer, Sherry is also known as a motivating project manager who seamlessly coordinates all of the moving parts while maintaining consistent, clear, personalized communication with her clients to get it done right and on time! These qualities, along with her proactive style and inspiring, positive personality, are just some of the reasons so many clients return to work with her year after year.
Because of Sherry’s extensive experience as a graphic designer, radio professional and web developer who has worked with a myriad of personalities, businesses and marketing projects, she has a unique ability to quickly grasp the big picture as well as hone in on the specific details that help her clients achieve success. She is known for “shining the light” on questions and possibilities that spark client “Ah Has!” helping them break through to new levels in defining and manifesting their goals.
Professional Background:
- Louisiana, Early Days, Getting Started
Sherry began her career in communications as a radio announcer at KPLC FM in Lake Charles, Louisiana in 1967. This was particularly remarkable because it was her first-ever job, fresh out of high school and there were very few women announcers in radio at that time, especially in the South. An SAT finalist and honor graduate, Sherry was also a statewide, award-winning drama student in high school and had a keen interest in radio/tv. She started going to the local station, “bugging” management there to give her a job.
After being quite persistent, Sherry was finally given the Saturday FM radio shift as DJ, with the requirement that she would also work as a sales rep for the station. The first thing she did was sell all-day Saturday sponsorship to the local Buick dealer. She discovered that she really enjoyed and was good at speaking on air, writing and producing commercials and making sales!
- Dallas, School, and First Corporate Experience
In the late 60’sSherry moved to Dallas, TX, studied acting at the Dallas Theater Center and visual arts at SMU. She took an entry-level job at Zales Corporation, eventually rising to Department Head of Advertising for its’ Guild Division. While at Zales, in addition to planning and coordinating the advertising for 140 jewelry stores with the highly-regarded Glenn Advertising Agency, Sherry was hired to voice a series of national radio commercials for the Corporation.
- Napa Valley, Art and Radio
In 1975 Sherry moved to Napa Valley California and was quickly employed as marketing director for Rutherford Square and The Rancho Caymus Inn, working directly with owner/designer/developer Mary Tilden Morton. In addition to being a prominent business owner, Mary was a highly-trained and accomplished artist/sculptor/teacher who became Sherry’s mentor in graphic design, teaching her advanced visual composition concepts (beyond anything she learned in school) as they worked together on the marketing materials for several of Mary’s businesses.
While writing and voicing commercials at the local radio station for Dancing Under the Stars, Rutherford Square’s summer outdoor concert series, Sherry was “discovered” and hired to work as a DJ for KVON/KVYN am/fm radio in the Napa Valley. She continued there as a radio personality for eight years while also working with Rutherford Square and expanding her freelance graphics/marketing business. During that time she also served a term as President of the Napa County Arts Council.
- Beginning Web Design
In 1986, after another move, Sherry began working as a full-time independent graphic designer in the San Francisco Bay area. It was as designer for DeRosa Communications’ collateral print materials that in 1996 she got her “break” into web design. Owner, CEO Jack DeRosa asked her to begin designing websites for his clients, many of them IBM affiliates. He was not satisfied with the current web designer, and thought she could do a better job even though she had no web design experience. He suggested that she “just learn how!”
She jumped at the opportunity, got how-to books, online training, software and tools, began work and never looked back. She worked with Jack for several years developing more than 20 sites for his clients, as well as handling DeRosa Communications’ 3 websites and print materials.
Another of Sherry’s successes was as the web developer for The Bar Method, working with Founder and CEO Burr Leonard for more than a decade, from 2001 with the opening of The Bar Method’s first fitness studio in the San Francisco Marina district, through 2013, during their expansion into a prominent corporate entity with more than 75 franchise studios nationwide and in Canada.
- Now and Beyond
Recently, Sherry has focused on helping entrepreneurs develop and/or update dynamic mobile-ready websites. For business owners who want the capability to make changes to their sites immediately and directly themselves, she builds sites on such platforms and Weebly or Wix where the client editing process has been streamlined. And now, she has added something new to her list of services: Music!
Sherry started piano lessons at age four and never stopped playing. When she was in her early 20s she went to New Orleans for a city-wide Jazz Festival that lasted for several days. Steeping in the luscious live sounds of the great Jazz and R&B performers at that time proved to be a pivotal moment in her life, inspiring her to leave sheet music behind and begin creative improvisation and original songwriting. This has continued as her passionate, consistent practice and pastime for 40+ years.
Now, collaborating with an excellent team of audio/video and other marketing professionals, Sherry has begun to provide original music for custom video music beds, upbeat exercise workouts, signature songs for events, and general relaxation music for meditation, hypnotherapy and more. She says this is “BIG FUN!”
Through the years, Sherry has designed well over 150 websites, written and produced hundreds of radio commercials, created countless logos, brochures, flyers, booklets, and catalogs, as well as billboard designs, menus, package labels, hand-drawn illustrations and much more for many kinds of businesses.
If you have a project that’s ready to rock, contact Sherry today to arrange a complimentary 20 minute phone consultation.
